“Give Your Website a Greater Purpose” is not only our tagline but our central belief. I bring this up, because Dell has done just that. What does Dell do? Sell computer hardware, right? I am not in the market for a server or computer system, so why would I spend a large amount of my morning at Dell.com?
Dell has begun Studio Dell: an online video resource broken down to 3 main categories; home, small business, and IT Pro and then further broken down to many sub categories. This is a great example of giving a website a greater purpose while strategically targeting their audience. In the end, I still didn’t purchase a computer (this time), however I did look to see what they are offering today.