“Give Your Website a Greater Purpose” is not only our tagline but our central belief. I bring this up, because Dell has done just that. What does Dell do? Sell computer hardware, right? I am not in the market for a server or computer system, so why would I spend a large amount of my morning at Dell.com?
Dell has begun Studio Dell: an online video resource broken down to 3 main categories; home, small business, and IT Pro and then further broken down to many sub categories. This is a great example of giving a website a greater purpose while strategically targeting their audience. In the end, I still didn’t purchase a computer (this time), however I did look to see what they are offering today.
Thanks for dropping by and for the positive feedback on studioDell. perhaps you will upload some content to it sometime?
By the way, whether you purchase or not, we are interested in your perspectives, so you might also check out these sites: www.dell.com/conversations
Posted by: RichardatDELL | May 14, 2007 at 06:14 PM