When you create an item that every consumer uses and you lead the industry, more often than not if you try something new, good or bad the others will follow. Microsoft is no exception; they released Office 2007 earlier this year with a new font, “Calibri”. Personally, I love it. It follows many of the current blog practices or being a hair smaller and offering a lot more white space. From a design perspective I think it is a beautiful choice, however from a functionality perspective it lacks.
The statistics of the aging population online are overwhelming. Human Factors International published in March 2007 that internet users include:
- 75% of adults aged 56-65
- 41% of adults over 66
They also reported that vision begins to deteriorate between 40 and 50 years of age.
As I mentioned I love Calibri and within Microsoft Office uses have the ability to increase font size, however if your company follows the small font trend for your website, then make sure you offer the ability for someone with less than perfect vision to use your site, otherwise you may be missing out on sales from one of the largest populations online.